Strategy, content and sites for Guernsey businesses that are technical, regulated or just hard to describe. Small studio, senior work, and a hands-on approach from first idea to finished thing.
Businesses we've worked with
Segment is a small studio in St Peter Port. Sophie does the strategy, the writing, the design and the builds. Her background is in marketing data products, software and regulated businesses, which means she is comfortable with the ones that take a while to explain.
We work in two ways. Projects with a fixed price and a finish line: positioning, a launch, a website. And ongoing content partnerships where we keep a business visible month after month. Either way you deal with the person doing the work.
Meet the teamSome people need one thing. Others start with a project and stay on for the monthly work. Both are welcome. If what you need sits somewhere between two of these, just get in touch, and we will figure it out with you.
We work out what you do and who it is for, then write the site copy, the launch and the documents that go with it.
Fast, accessible sites you own outright, with a CMS you can actually use.
LinkedIn, case studies, articles and newsletters that sound like a person wrote them.
Comms plans, partner packs, asset systems and reporting for things with a lot of moving parts.
Planning and running the campaign to fill a six-week, island-wide programme of more than 50 free sessions for the Guernsey Chamber of Commerce and eight industry bodies.
A fast, accessible site on Astro and Sanity for a Guernsey social club, with events, sign-ups and a blog the committee updates themselves.
Go-to-market strategy and a landing page for an AI hospitality product. Positioning, messaging, and web copy.
End-to-end OOH campaign for a data automation product. Copy, design direction, and rollout across airport locations.
