Programme and event comms

Filling a programme with a lot of moving parts

Conferences, festivals, programmes and campaigns run into the same things: too many events to promote evenly, partners who own their own channels, and no single place where anyone can see what is happening. We plan the comms, build the systems that make it repeatable, and run it.

What it covers

A comms plan by week, with owners, dependencies and a definition of done for every task
Event tiering, so effort goes where it earns the most rather than being spread thin
Partner amplification packs, so the organisations who own the audiences can post without waiting on you
An asset system with fixed formats, so production is consistent and trackable
Press and media support
Measurement against the targets that matter, with a trigger point and fallback levers if the numbers lag

How it works

We start by interrogating the target rather than accepting it, then work backwards to a run rate. The plan lives in one place the organisers can see. We run it week by week and report against it.

Good fit if

You are running something with multiple partner organisations, a fixed date and a number you have to hit.

Works better alongside

Event logistics, production and venue management are a separate job from the comms. We work alongside whoever is running those, and can suggest people if you still need them.

Related work

Programme comms

Guernsey AI Sprint, comms & marketing partner

Planning and running the campaign to fill a six-week, island-wide programme of more than 50 free sessions for the Guernsey Chamber of Commerce and eight industry bodies.