Behind the work

Fieldnotes

Where we show our workings. Short, honest write-ups of how we make the calls behind the work: the tools we pick, the things we get wrong, and the reasoning that doesn't usually make it into a case study. Less polished portfolio, more open notebook. Useful, we hope, whether or not you ever work with us.

Tools, experiments and a healthy amount of tinkering

The tools we actually run on, what building with Claude Code made possible, and the small custom CRM we made for our own event, partly because it was useful and partly because it's fun to try new things.

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The Segment homepage hero on a dark background with a green pixel effect.

How we built this site

We started in Framer, didn't like it, and rebuilt the whole thing by hand on Netlify with Claude Code. The design we binned, the colour we took off a lime, the AI we'll own up to, and a bug we still haven't fixed.

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