Positioning and launch

Say what you do, clearly enough that people act on it

Businesses that are technical, regulated, new or simply unusual all run into the same problem. The people inside know exactly what it is. Everyone outside has to work it out.

Four to six weeks.

What it covers

  • Sessions with you and, where it helps, your customers
  • A positioning and messaging framework: what you are, who it is for, what you say first
  • Website copy and page structure
  • A launch or joining sequence: the steps someone goes through from first hearing about you to signing
  • The core documents that carry it, such as a prospectus, a handbook or a one-pager
  • A short guide so your team says the same thing you do

How it works

  1. Understand

    We talk to you, read everything you have, and look at how the people you are selling to actually describe the problem.

  2. Decide

    We come back with a position, the messaging that follows from it, and the things we think you should stop saying. You push back, we adjust.

  3. Build

    Copy, structure and the documents, written and designed to the agreed direction.

  4. Hand over

    Everything in one place, with a short guide so it survives contact with the rest of your team.

What you get at the end

A messaging framework you can hand to anyone. Website copy ready to build or publish. The launch or joining sequence mapped and written. The documents designed and delivered.

Good fit if

You are launching something, repositioning, or have realised you cannot describe your own business in a sentence. You have a decision-maker available for a few hours over the project.

Works better alongside

Full brand identity, logo design and illustration sit outside what we do in-house. We work with people who do, so we can bring them into the project or introduce you directly.

Sound useful?

Tell us what you are working on and we will let you know if we can help.

Get in touch