Cortex is a software and data company, but much of their local audience doesn't interact with tech products directly. The ads needed to be accessible enough for a general audience while still communicating credibility to the tech-literate viewers who might become clients.
We kept the visuals bold and the messaging simple. The Cortex brand identity, with its circuit-board aesthetic, did most of the heavy lifting visually. The copy focused on what Cortex does at the broadest level rather than technical specifics, letting the brand design signal the sophistication.